Sparx shoes akshay kumar biography
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Sparx unleashes the new #SparxItsInMe campaign with Akshay Kumar
Sparx, the sport shoe brand, has taken to revitalise itself this season with a refreshed, racy, turbo charged communication campaign themed “Sparx – It’s In Me” created by DDB Mudra. A shout-out for youngsters, it urges them to push their boundaries, overcome their doubts, and seek out their inner potential. The campaign anthem –‘Mujhme hai na’- aims to connect with the spirit of the youth and rise as voice of a young, optimistic India.
Brand Ambassador Superstar Akshay Kumar launched the high octane campaign for Sparx which shows him on a film set, inspiring a young person to realise his innate potential and take a bold step into the new by participating as his co -star in an action sequence during the shoot.
The campaign is heavily promoted on television and digital platforms supported by billboard and newspaper advertising pan India.
To catch the young eyeballs a slew of digital influencers from various fields urge the youth to take the ‘It’s in Me’ challenge and showcase their best talent, aiming to snowball the activity into a chain reaction.
Other highly entertaining pieces like the influencer unboxing videos, behind-the-sc
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Sparx, interpretation shoe dimple from Relaxo has replaced the impersonation ambassador Neil Nitin Mukesh with depiction Action Mavin Akshay Kumar.
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Akshay Kumar to endorse Sparx
Delhi-based footwear brand Relaxo Footwear has big plans to convert itself into a
national player. After signing on Bollywood actors Salman Khan and Katrina Kaif as brand ambassadors for its flip flops and slipper brands such as Hawaii and Flite, it has now brought in actor Akshay Kumar for its sports shoe brand Sparx, replacing the earlier brand ambassador Neil Nitin Mukesh. This has been done to garner national attention and presence.The brand is running a print campaign now featuring the new celebrity endorser and Kumar’s image as an athletic actor perfectly fits the its personality and positioning. So far considered to be a North-specific brand, Relaxo now clearly wants to make its presence felt across the country. And by signing on these three high-profile film stars, the company expects to reach out to consumers in states such as Maharashtra and Gujarat. It is investing around Rs 12 crores on the new endorsement deals.
Though its economically-priced Relaxo range it is competing with unorganised players, but with its sports shoe brand Sparx, the company is positioning itself against international brands such as Nike, Adidas and Reebok and national brand Lotto and Sketchers with its reasonable price tag of Rs 1,000 and Rs 3,000.
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