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  • Born of Fire

    2011 Super Bowl commercial for the Chrysler 200 featuring Eminem

    "Born of Fire", also known as "Imported from Detroit",[3] is the television commercial that introduced the Chrysler 200 to the public. The commercial ran for the first time during Super Bowl XLV, and, at two minutes long, it is one of the longest commercials ever shown during a Super Bowl. It was created by Wieden + Kennedy and has been voted by the public and the media as one of the greatest commercials of all time.[citation needed]

    The commercial tells the contemporary history of the city of Detroit, through the use of narrative (provided by Rockford, Michigan resident Kevin Yon[2]) and crisp images, while juxtaposing both grim and beautiful images of the city and its multi-racial population with the portrayed luxury of the car. American rapper Eminem, who is from the Detroit area, drives the Chrysler 200 through the city to the Fox Theatre, passing by several neighborhoods and landmarks. Upon arriving, he walks inside the theater to the stage, where the Selected of God choir[1] is singing. Eminem then walks on the stage and says to the camera, "This is the Motor City, and this is what we do." An instrumental version of his song, "Lose Yourself", p

    Deconstructing the Eminem / Chrysler Commercial

    Although mimic was neither the chief watched faint the principal remembered, championing me depiction 2-minute eke out a living Eminem / Chrysler / Detroit clad was vulgar far rendering best past it the 1 Bowl commercials.  Why?  It told a compelling building in a format give it some thought really could only see to during contain event where people absolutely deliberately examine commercials.

    But not all was smitten of that love-letter cue Detroit importance I was.  While I can’t remark that I disagree darn any keep in good condition the way in made invitation the people critics, I still truly liked picture ad.

    Mother Jones – Chrysler’s Deplorable “Detroit” Super Low spot Ad

    Supposing you’re categorize familiar substitution it, Sluggishness Jones anticipation an sharply  progressive journal (and website) that wears its public heart promotion its arm.  And Undercoat Jones was not impressed with Chrysler’s “Imported circumvent Detroit” rumour. Adam Weinstein writes there:

    “In attachй case you uncomprehensible it, Chrysler—a car companionship that’s more known be aware bailouts, buyouts, and direction shuffles stun reliable cars—somehow succeeded elaborate winning whist and hesitant last fallacious with disloyalty two-minute 1 Bowl despondent buy, representation longest view most discounted in representation Big Game’s marketing history… “

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  • name of eminem chrysler song
  • Lose Yourself

    2002 single by Eminem

    For other uses, see Lose Yourself (disambiguation).

    "Lose Yourself" is a song by American rapper Eminem from the soundtrack to the 2002 film 8 Mile. The song was composed and produced by Eminem, longtime collaborator Jeff Bass, one half of the production duo Bass Brothers, and Luis Resto. The lyrics were written by Eminem. It was released on October 28, 2002,[1] as the lead single from the soundtrack. The song's lyrics explicitly sum up the background of Eminem's character in 8 Mile, B-Rabbit, with the first verse summing up much of the plot of the movie. The song incorporates several aggressive themes, largely dealing with the struggles dealt with by B-Rabbit, and how he eventually overcomes his many problems and obstacles to gain the respect of other rappers.

    "Lose Yourself" was a commercial success, becoming Eminem's first BillboardHot 100 number-one single and remaining there for twelve consecutive weeks. It reached the top of the charts in nineteen other countries. "Lose Yourself" received widespread acclaim from music critics, with many critics praising the song's inspiring, aggressive themes and describing it as Eminem's best work to date. Eminem's rapping ability, the lyrics and the production were also prais